In theory the world is a large place with over 7 billion people living on the planet. However when it comes to globalization (the extending of social relations) the capacity of the world seems rather small. As we have mentioned before in some of our previous blogs (The Trouble With A Lack Of Communication) [1] the development of technology has pushed the boundaries of globalization rather vastly over the years, particularly of recent.
With this development of technology and the increase of globalization, many businesses have used it to the best of their advantage and consequently seriously help international business. However, it is also imperative to remember that with the benefits of globalisation in the business environment it also has possible downfalls and difficulties, particularly if people are unaware of cross cultural differences. Therefore, having knowledge of cultural differences and corporate cultural differences is important to understand before going into business.
Conducting business within two different cultures can sometimes lead to some degree of offense, unintended of course. Therefore by willingly learning the ways that other cultures work within business could subtly help you. For example Germany as a country not only has particular cultural acceptances for the country as a whole but also within different regions. By showing your German colleagues that you understand and respect their methods of conducting business, you also demonstrate your adaptability, deference and effectiveness in the business world.
Here are some examples of German business etiquette tips to when interacting within the German business culture:
Address colleagues formally – Always refer to your colleague within a business meeting by their formal title and surname unless instructed to do otherwise.; this is due to Germans valuing formality as well as authority.
Be punctual – Another paramount for a German business meeting is to definitely be on time, lateness or cancellations can be considered to be extremely rude and may have an extreme effect on your business relationship or in the worse case scenario cost the relationship completely.
Conduct a formal write up prior to meeting – By formally wiring up business meeting notes regarding topics of decisions within a meeting this shows your precision of record keeping and your eye for detail. Further to this, by providing a copy of your notes to your colleagues within the interview (either before of after) your colleagues are able to review what has been proposed and/or said.
Never enter a room unexpectedly – Always knock before entering, it’s common courtesy in general but for the German culture it is very important. Alongside this it is imperative that those of higher positions enter the room first. However if there are more than one person entering the room of the same position then males must enter before women.
Wait to be seated – In Germany you should wait to be seated; this is generally because the most senior ranked individual will allocate seating for each participant.
Business Etiquette Tips for Specific German-Speaking Countries:
Austria: In Austria, large amounts of written communication takes place when conducting business. Further to this it is also important to use formal language, as well as making sure than all translations are 100% accurate; this is to ensure fluent communication within business.
Germany: Make sure you shake hands before and after German business meetings – or at any point when you may have to prematurely leaving the meeting.
Liechtenstein: Avoid business meetings in Liechtenstein in peak vacation months; such as July and August as well as national holidays; particularly Easter and the week of Christmas. Further to this if you are invited to a private dinner business meeting be sure to bring a small gift – this usually consists of chocolates, flowers or non German liquors.
Although this is in relation to business meetings in Germany, the cultural values can be obtained in interviews or even in vacations to the country. It is important to always research into not only the company’s values but the values and beliefs that belong to the country or perhaps other countries that a business may work with or in. In the long run this can be massively beneficial for the building of your own knowledge but also for the company.
So remember – Think globally, act locally.
[1] http://www.eurolondon.com/blog/en/the-trouble-with-lack-of-communication/)


Children and most adolescents sometimes don’t understand the importance and advantages that having a second or third language can bring to your life. The realisation of not learning a language can come too late in life when you finally realise it could possibly be tougher than you thought as it has been proven to be harder to learn a language. We asked a number of people what they think should be done in order to rectify this problem and they suggested that action should be taken from a young age in primary schools – something Scotland has realised as the country noticed a rapid reduction in languages and language learning.
What would be on your checklist for it to be the happiest country? We all have different preferences which determine our happiness. For example are you a city lover? Do you love the hustle and bustle of a busy place, a coffee shop on the corner of every street, a place where it’s almost impossible to meet the same person twice along with the buzz of a big city that soothes you? Or in contrast are you more of a country type of person? Do you enjoying life away from the dreaded polluted city and would rather a long walk and a peaceful night beneath the twinkle of the stars? Well according to Forbes [1] the following countries are the happiest in the world:
In 2008 a global financial crisis hit the world, a crisis that is considered to be the worst since the Great Depression of the 1930’s. As many of us know this resulted in great damages including the collapse of financial institutions, the bailout of banks by national governments, housing markets suffering which consequently lead to thousands of evictions and also the worst unemployment figures witnessed in decades. Millions were declared as unemployed across not only Europe but the world.
Christmas has passed, we’ve indulged in enough turkey, chocolate, mince pie and bucks fizz to last us until next Christmas. As the festivities sadly come to an end and we begin to pack away our embarrassing Christmas jumpers and box up the decorations, Euro London hopes you had an amazing Christmas. However, its time to stop the mid afternoon naps by the fire as we set off the New Year with high hopes for 2013!
September 26th see’s the European Day of Languages take place all over Europe. This will be the 11th year that the day has taken place and this year it is hoped it will be bigger and better than ever by building on the success of Euro 2012 and the summer Olympics, it wont be hard to beat the attempts of previous years’ [1].
Many things distinguish human beings from the animal kingdom whether it’s opposable thumbs or our ability to think rationally, humans have led the evolutionary cycle. One of the greatest attributes of human beings is our ability to communicate clearly, understandably and cohesively through the use of language. Linguistics have changed our human ancestors from hunter gatherers to educated individuals; allowing us to research, invent and build objects and machines that are changing the way we lead our life, conduct our business and interact with our friends. But are these machines now changing our languages?
The Olympics are finally here! 7 years after being announced winners of the games, London will play host to 10,500 athletes from 204 nations competing in 26 sports and 302 independent events in what can be described as the greatest show on earth.
This years summer of sport is well underway with Euro 2012 already near the finish line and Spain playing Italy in the final, the tennis championships at Wimbledon are almost a week in and there have already been some shock exits, and the Olympics are less than a month away which will see competitors from around Europe and the world competing across a multitude of sporting events.
The European Commission released a study into languages this week which showed that 98% of parents think that knowing an additional language would be useful for their children [1]. The study was carried out in 14 countries of the EU which included Belgium, Bulgaria, Croatia, England, Estonia, France, Greece, Malta, Netherlands, Poland, Portugal, Slovenia, Spain and Sweden.
There were clashes between protesters and police last Tuesday as a controversial bill passed through first reading in the Ukrainian parliament, or Rada. The draft law allows languages spoken by “minorities” of more than 10% the right to be considered a regional language and would allow children to be taught in the language spoken by their parents as well as reducing the need for knowledge of Ukrainian in certain professions.
This week sees the Kick off of one of the biggest sporting events in the world and the start to a summer of sport! This is of course the European Football championship, the 14th European tournament to be played since the tournament started in 1960 and will see the 16 nations who made it through the qualifying rounds contend in Poland and Ukraine to become the European football champions.
This Saturday will see the 57th Eurovision song contest take place in Baku, Azerbaijan. The competition, which started in 1956, was set up by the European Broadcasting Union to bring together a Europe which was still recovering from the Second World War. Since then we have seen hundreds of acts try to win the contest for their country but very few succeed.
Over the last 20 years the internet has provided us with a communication device equal to none within human history. It has changed the way we socialise, the way we shop and the way we think; psychology studies are showing that our brains are changing to become more adept at finding information rather than storing it [1]. With these massive technological advancements global projects have been set up by businesses that are beginning to break down language barriers. Google translate has collected words and translations from all over the web, enabling you to translate text based communication pretty accurately within seconds of typing the words, (although it is by no means perfect yet).

Around the world, Saturday 17th of March will be celebrated as the national day of Ireland, St Patrick’s Day.
Are you craving a new challenge? Perhaps you’ve been working at the same company for 10 years or in the same sector for what seems like an eternity. You wonder to yourself what happened to those childhood dreams? Ok, being an astronaut was a big ask, but what about the feeling of accomplishment at the end of the day and the knowledge that when you’ve finished for the week, you won’t be dreading going back to work on Monday. Sound like you? Only you can change it.
Do you need a good reason to be proud of knowing more than one language? How about 12?
What are you doing this Valentine’s Day? Whether you’re spending it with your better half or you have the day all to yourself, you might want to make it a memorable day. So instead of writing a blog on “how to say I love you in a thousand languages”, which I’m sure everyone else will do, we thought we’d compile a list of what we think the top seven romantic places around Europe are. Some may be the old clichés, but some you might never have heard of or thought about doing before.

Since the beginning of time, humanity has strived to communicate with each other. This was initially done through grunts, gestures and body language, before becoming more civilised; forming words, sentences and the written language. Then came international interaction; tribes became allies and these allies formed countries, trade routes sprouted as empires formed and expanded. The wish to trade goods formed, as did a need to communicate with each other. This saw the initial need to learn a second language and translation take place, a lesson not lost on our part today. Over the last century, International cooperation and increased technological innovation has led to the biggest increase in breaking down barriers in human history. Boats became trains; trains became planes and in the last 20 years the biggest innovation since… well, what do you think the most important inventions of history have been? No matter what preceded the Internet as the latest important technological breakthrough, you can’t deny it has been the defining invention of the last 20 years! Since you are reading this you will almost definitely have some kind of access to the Internet, undoubtedly the biggest communication network ever created. It’s changed the way you hear the latest news, read the latest articles and share the latest information with your friends. Through this mass communication ability, a whole new ability to interact has sprung up, labelled the social networks. The undoubted kings of these are Facebook, the micro-blogging service of Twitter and the professional network of LinkedIn. Here for the first time in history we now have the ability to communicate with people or companies around the world in just a matter of seconds. Many international corporations have Facebook and Twitter pages you can like and follow; Starbucks has 29 million likes on Facebook alone. If you have access to any of these channels you can take a proactive position to look for a job! Joining professional networks to interact with possible contacts, making sure you keep up to date with latest industry news and developments within your field can really show your commitment to any potential employer.
Throughout the world we all speak different languages and live by different cultural norms. To this end, it is not only important for us to learn the language of the country we are visiting, but also taking into account their way of interaction.

Why did the English speaker from Canada come to Germany to learn about North America in English? Sounds like the start of a corny joke, but many English-speaking students are flocking to German universities as a range of English language courses prove more appealing than those in the UK and the States.
We’re only just getting over the tragic demise of Paul the Octopus, the famous eight-legged German who correctly predicted the World Cup results last summer.
It’s not the first time a celebrity has got involved with politics – we’ve had Arnold Schwarzenegger in California and Wyclef Jean in Haiti. But this time, there’s a bit of a twist involved.
The recession – it has affected different people in different ways. For some it’s been an opportunity to buy a house at a great price. But for others it has meant losing their jobs, and that’s what happened to Thomas Brause, an ex-trader from Frankfurt. We recently came across 