After the first let say, ten job searches (?) it can quite easily become a tedious, tiring and mind-numbing process. For many, job searching can include filling out endless application forms, composing multiple cover letters to suit your search and thinking of diverse answers, which could hopefully make you to stand out from the other fifty people that applied for the same job position. As a result of this, some job seekers have now chosen to use different tactics in order to get noticed by potential future employers. Here are some of the craziest ways unemployed people have tried to get noticed within the job market.
One job seeker enhanced his CV layout in order for it to look as though it was a Google search engine results page; he then advertised it on his personal LinkedIn profile. Amazingly, an employee at Google came across the Google mock up CV which then led to a job interview.
Another fantastic example which hit the UK headlines at the rear end of 2012 was a recent graduate’s billboard advertisement. A graduate who was finding it a struggle to find a job after applying to countless jobs decided to rent a billboard for £500. The board stated “I spent my last £500 on this billboard, please give me a job.” [1] The billboard also advertised a website (www.employadam.com) which directed possible employers to go onto it in order to find out more about the creative grad. Within only 24 hours this campaign went viral, spreading across a number of social media sites including Twitter and also features in National UK newspapers.
A final example comes from a copywriter who decided to pay for advertising space on Google in order to get noticed. The adverts promoted himself ad also sponsored five chief creative officers at companies in which he wanted to work for. Mr Brownstein admitted to Googling himself on a number of occasions and believed that at some point so would these chief officers – once they would do so they would find his sponsored advertisements. The advertisements would pop up at the top of the search engines page saying “Hey [creative director’s name]: Goooogling yourself is a lot of fun. Hiring me is fun, too” with a link to Brownstein’s website (www.alecbrownstein.com). Not surprisingly a few months later Mr Brownstein was contacted by all five directors and consequently offered a job. [2]
Being creative might not always result in a job offering straight away, or even at all. However a number of cases have led to opportunities which may have not been available without thinking outside of the box. What is the most innovative idea you have had when it comes to applying for a job role?
[1] http://www.dailymail.co.uk/news/article-2256527/Employ-Adam-Pacitti-Unemployed-graduate-24-spends-500-billboard-advert-job.html#axzz2JwFnu3ZL
[2] http://mashable.com/2010/05/13/job-google-ad-words/
Chinese Mandarin is not only the number one speaking language in the world with over 1.2 billion speakers, but China has the second largest economy in the entire world. Despite these facts, Mandarin is not a required business skill in the workplace in China; surprisingly English is as it is considered to be the ‘marker of the elite’.
So, you’ve impressed with your CV and landed yourself an interview even though the odds haven’t truly been in your favour. As previously mentioned in our blog (Invest in Your Future Career By Using A CV Clinic); a staggering 53.7% of CV’s are thrown away [1] so ideally you want to continue in the winning streak by impressing your potential employer.
Do you realise 53.7% of CVs are tossed straight into the bin without more than a 30 second glance from recruiters? Your CV should be your marketing tool that showcases your relevant skills, abilities, and accomplishments, expressing your credentials in a way that allows employers to truly notice you. The professional job market is highly competitive hence why you should refrain from using CV templates as it’s unlikely to help you in your application. Some may argue that CV templates are a good idea but why you would want to have a document that looks exactly like everyone else’s is beyond us.

