The Importance Of LinkedIn – Students And Graduates

Posted on March 8, 2013 by Euro London

Euro London is calling all students, and those who have just graduated to start utilising LinkedIn. As we are aware the job market is as fierce as ever, and with the use of online recruitment soaring now is the time to get your social profile out there.

Many students and even graduates delay in getting their professional online profile started, as they think that they only need to start this process once they have completed their studies and are looking for a full time position. This should not be the case. An online professional profile needs to be built up in time for your job search so that potential employers can see your past experience and qualifications. This is also the case for all job seekers.

Here are some reasons why you should start building upon your social profile:

Global Markets and Network – There are currently over 200 million LinkedIn users across the world. Not only can you search for jobs globally with ease, there are many companies sourcing candidates across the world to work within their company. You may connect and build upon your network whether they are friends who can provide you with other contacts within industries, or new connections that are seeking opportunities. These include direct engagement, sharing and following group content, and much more. Bottom line is – there are countless opportunities out there just waiting to be stumbled upon. However it is key to maintain professionalism so keep business life and your social life separate.

You are your own brand – Promote, promote, promote! You need to act as though you are a product of your own brand. Therefore it is necessary to share the correct information that is credible; this will consequently attract the right attention to you in order to get employed. With students it is a good idea to share part time job information that allows you to show transferable skills which could be used for future employment and it is also good to share internship details. This shows employers that you’ve gone the extra mile for career experience. Your skills can also be endorsed by past employers or people you worked with on projects at university in order to highlight skills and attributes that were used.

Job Recommendations – LinkedIn also provides job recommendations. This is based on your interests and education therefore matches jobs that you could potentially be interested in. This information is then sent to you via email, making your job search a thousand times easier.

These are just a few reasons why you should get online professionally. So, don’t leave it until tomorrow; get started today, in fact, why not right now?

Get Visible Online Today.

Posted on January 18, 2013 by Euro London

As we’ve mentioned time and time again social media has fast become the new tool to help your job search. Many businesses are taking their recruiting online so now is the time to start utilising this opportunity. Therefore if you’re still unsure on how to go about this here are some great tips for you.

First of all we have Twitter with over a staggering 500 million registered users and over 340 million tweets sent daily. Incorporating twitter into your job search will be extremely beneficial, but it can become quite overwhelming, so before those feelings kick in – manage your tweets! Social media managing sites such as Tweetdeck and Hootsuite can be great for managing your online Twitter job search by allowing you to track keywords used in tweets. Alternatively if you just searched for keywords on Twitter itself such as ‘sales jobs’ or ‘marketing in London’ this alone can generate a great result. Being active and engaging (but not over the top) with companies of their Twitter posts can help boost your visibility within that company.

Now it would be incompetent to ignore LinkedIn if you’re in search for a new job so here are a few tips on how to utilise it. First of all uploading an updated version of your CV onto your profile can come in handy for recruiters if they’re actively seeking people in particular fields. Also adding key words to your profile will consequently boost your profile appearance and visibility in external searches made by recruiters. It is important to make sure you’re setting the correct tone with your profile picture, don’t choose a picture that is too personal or of you lounging about on a beach – keep it professional. Further to this join some relevant groups to the industry you’re looking to be placed and once again get active – comment on posts or start a new interesting or diverse discussion.

Another great place to help with a job search is Facebook although some may argue otherwise. Out of all social media sites Facebook is considered to be the most personal to a high volume of people but it can still be used as a great tool in a job search. Facebook ‘like’ pages gives people more opportunities to engage with the brand which are useful for job seekers interact with a company. Facebook is also a great way to build your network by finding people with shared career interests or common goals.

The web is a powerful tool and there are a number of ways to be innovative in order to help your job search. Why not boost your online visibility by getting creative with a blog or expressing your views via videos on YouTube. Always remember it’s important that if you’re going to apply to jobs via any online platform and your profile is public please make sure that the content shared is appropriate! (See our ‘Are you aware of what you’re posting online?’ blog)

Join us on Facebook, Twitter, LinkedIn and even some discussion groups that we’re involved in:.

Twitter – https://jp.twitter.com/Eurolondon
Facebook – https://www.facebook.com/EuroLondon
LinkedIn – http://www.linkedin.com/company/euro-london-appointments?trk=hb_tab_compy_id_16427
LinkedIn Group Discussions – http://www.linkedin.com/groupItem?view=&gid=3677564&item=141043506&type=member&commentID=114266499&trk=hb_ntf_COMMENTED_ON_GROUP_DISCUSSION_YOU_COMMENTED_ON#commentID_114266499

http://www.linkedin.com/groups?gid=1798622&goback=%2Enpv_205875461_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1&trk=prof-groups-membership-name

Are You Aware Of What You’re Posting Online?

Posted on November 27, 2012 by Euro London

Social media has earned its place in the online market as it has grown over time, in 2012 companies and individuals truly embraced the benefits of social media. The positives of social media can only be embraced when networking is used correctly. However when social media is used incorrectly severe consequences can follow, something many companies and employees soon found out.

A recent study with 1,000 employees was conducted by Proofpoint, an internet security firm to see the type of behaviour and actions social media can cause when linked with work. According to this study a number of issues arose due to the misconduct of social media. A substantial 17 per cent of employers reported to have issues with their employees regarding social media, causing 8 per cent to dismiss someone due to their behaviour on sites including LinkedIn and Facebook. [1]

Many employees have been known to acquire a lack of common sense when using social media particularly when it comes to venting frustration or emotions regarding their job or colleagues. This is usually done by sharing corporate details, or even just making mindless remarks about the workplace.

However it is not always employees facing the wrath of someone as even companies have been known to make mistakes too via social media. Here’s an example of social media being used in the wrong way; Just days before the results of the US Presidential debate, Barack Obamas Grandma sadly passed away. One company insensitively commented on the passing away via social media which was sent to a following of 24,000 saying ‘Obamas gma even knew it was going 2 b bad! She died 3 days b4 he became president.’ [2] As the online world spiralled into outrage the company quickly apologised and explained that an employee mistakenly sent the post via the company’s page rather than his own personal account.

Privacy and online behaviour should be a concern of everyone including job seekers. If you are posting freely without any privacy settings and a potential employer comes across any damaging posts they have the authority to potentially not hire you if they feel a sense of a lack of trust or unprofessional behaviour. Although this might be viewed as discrimination and unfair, no law exists that says that companies cannot do this. It is therefore better to keep observations offline; this includes any harming or irreparable comments made anywhere online including emails sent. Yes, emails too!

Social media can be a great advantage, particularly to those searching for a job so why not use it for the positives. Candidates can highlight key skills and attributes to make them shine apart from the many other applicants that may be applying for the same job role.

Are you using your social media profiles to the best of their ability?

[1] http://www.linkedin.com/today/post/article/20121120210129-2967511-the-top-5-corporate-twitter-disasters-of-2012[2] http://www.cuindependent.com/2012/11/09/facebook-can-hurt-chances-for-employment-aid-in-job-search/38016

Twitter gags

Posted on October 23, 2009 by Steve Shacklock

Twitter has become huge over the last year, with celebrities, businesses and lots of other people using it as a way to share what they’re doing and what is happening in the world. (Follow Euro London here!) It has become so popular that it has even influenced the law and advertising in one of the UK’s biggest newspapers – and that’s just this month!

The latest news in the world of Twitter is the story of Twitter gags – not social media jokes – but gagging clauses. Hollywood execs have realised the power of Twitter and Facebook, and introduced clauses to the contracts of its people to ban them from leaking film secrets through their tweets.

According to the Press Association, the contracts for the next instalment of Shrek “caution writers not to jump the gun on studio press releases via ‘a social networking site, blog or other internet-type site’” and a recent contract from Disney had a similar clause, forbidding breaches of confidentiality through the use of “interactive media such as Facebook, Twitter, or any other interactive social network or personal blog”.

This got me thinking – could Twitter clauses spread to the business world? There have been plenty of stories about disgruntled employees making damaging remarks about their employers over the internet but I’m sure they’d think twice if they knew they could be held liable. As far as the recruitment industry is concerned, consultants could be giving away company secrets and contacts to competitors by sharing too much information with their networks or make comments that reflect badly on their company. Is it time we put stricter controls on this? Or is it taking things too far?