In today’s job market, salary is not the only sticking point for attracting top talent to your business – today, candidates want and crave more. To attract the best candidates you need to make your company culture as desirable as possible, and with young professionals claiming that work-life balance is more important than ever, your organisation needs to be enticing to reflect those changing desires.
That’s why it’s important to offer worthwhile incentives to help you attract and retain first-rate employees for your business to thrive.
Here are our top incentives you can start using today.
Internal growth opportunities show potential candidates you’re a company who’s serious about offering scope for career development. Being stuck in a dead end job isn’t attractive to most – the best candidates want to visualise a future with your company.
Show employees you’re willing to support and shape their professional career and they won’t feel the need to move on or look for new opportunities. This will increase your employee retention as well as attract better talent with the right skills for the job.
Financial incentives with stock shares
If employees know they can own equity, stock or receive performance bonuses, they’ll feel more inclined to push for greater results and be more willing to go that extra mile to make your business succeed.
The best candidates usually look for more than a simple 9-5. A financial incentive may not always be the only offering to win your ideal candidate, but this is certainly one perk that may sway their decision making.
As working habits have changed over recent years, offering flexible hours has become a widely accepted occurrence. Candidates want more freedom to set their own hours to work in harmony with their personal lives.
Offering this option could go a long way to secure that perfect candidate you’ve been looking for. However, you also need to ensure they are still achieving the results you expect and they stick to their agreed hours per day.
On the other hand, you could allow your employees to work from home – an even greater incentive for employees looking to balance their family and working lives more effectively. This can be a deal breaker for some and can increase overall job satisfaction, so it pays to consider how this could potentially work for your organisation.
Offering these options can lead to a happier and more contented workforce, which can in fact produce more efficient staff and better results for your business.
Showing trust in employees
Communicating the trust you have with your existing employees will show top candidates there is no fear of being micromanaged. They will realise you encourage an environment where creativity thrives and may feel more comfortable to share their ideas, which can lead to greater innovation within your business.
Organisations that trust their employees can increase employee morale, have a more productive workforce and decrease staff turnover.
Attracting top candidates requires offering the right benefits to the right audience as well as shaping a company culture that people want to be a part of. This will ensure you not only win the best candidates for the job, you’ll create better employee/employer relationships while encouraging them to stay for the long haul.