Businesses of all shapes and sizes have a common goal – to take over the world!
Ok, maybe that is a little extreme, but they aim for their brand to be globally recognised and respected as one of the leading brands in their field of business.
In order to achieve global success, businesses require multilingual/bilingual employees to communicate with international consumers/clients and to add value to their business.
1. Unique Customer Service
Having multilingual/bilingual employees is beneficial to the customer experience.
Customer retention is extremely important and businesses will go above and beyond to ensure that their customers are satisfied, enticing them to spread the word about the remarkable service they have received.
Customers require an understanding of their needs and a solution to any problems, so having skilled employees with impressive communication skills will bring innumerable benefits to the business.
2. Company Reputation
Consumers of products or services leave reviews for 2 reasons
- The service/product exceeded expectations.
- The service/product was bad. So bad that the world needs to know about it.
Reviews can make or break a business as they play an important role in lead generation and can increase/decrease sales. Often, reviews are left about customer service experiences and how individuals felt after communicating with a company after purchasing an item or using a service.
Adding multilingual/bilingual employees to customer service teams with enhance the customer experience, resulting in positive reviews which will boost the company reputation.
Campaigns, content and social media blasts need to be localised to target each region.
You can depend on multilingual/bilingual employees to help with translations, to identify specific buyer personas and to offer advice on adapting trends/styles for the target location.
4. A Diverse Company Culture
"We are all different, which is great because we are all unique. Without diversity life would be very boring." Catherine Pulsifer
With diversity comes different perspectives, experience and ideas – all of which are beneficial to the growth of the company.
5. International Client Translation
A business may have intentions to partner with a business in another country or to collaborate with them to improve their services and reputation. This requires an initial meeting between the directors/owners of each business. There may be a language barrier between both parties, making it harder to communicate desired deals and plans. A multilingual employee will be beneficial in the communication process and will also strengthen the relationship between both parties in comparison to a 3rd party translator who will not understand the business objectives as clearly as an employee would.
For more information on multilingual/bilingual roles and vacancies, click here:
Euro London - Recruiting for language jobs