In today’s increasingly global tech landscape, being multilingual is fast becoming one of the most valuable assets a professional - or a business - can have. At Euro London Appointments we’ve watched the shift happen in real-time: companies expanding across Europe and beyond are no longer just looking for technical expertise; they’re actively seeking language skills to support their growth in new markets.
Technology is borderless, but people are not. Whether you’re a SaaS startup scaling into DACH or a global platform onboarding users across LATAM or APAC, the ability to communicate in your customer’s language is essential. In fact, a recent CSA Research survey showed that 76% of consumers prefer buying in their own language, and 40% will never purchase from a site that isn’t in it. This is driving demand for multilingual talent across almost every corner of the tech industry.
While English remains the default for much of the tech world, the reality is more nuanced. French, German, Spanish, Arabic, and Mandarin are all rising in importance, each unlocking access to specific markets and bringing with them not just linguistic ability, but cultural insight. Whether it's translating user interfaces, localising marketing content, or simply understanding how to interact with clients across different regions, multilingual professionals help businesses move faster and connect deeper.
The need spans far beyond translators. We’re regularly placing bilingual candidates in roles like technical support, pre-sales, account management, software development, and customer experience. In fact, roles that used to focus exclusively on technical skillsets now increasingly value communication and cultural fluency. Companies want people who can work across borders, manage local client relationships, and adapt products to suit international audiences. It’s no surprise that multilingual professionals often command higher salaries and progress faster - LinkedIn’s 2024 data suggests that tech workers with strong language skills earn on average 10–15% more.
At Euro London, we’ve helped place cloud engineers fluent in German, French-speaking product managers, and Spanish-speaking digital marketers. These aren’t niche role, they’re critical hires for companies who recognise that their growth depends on getting closer to their users. As the tech industry continues to globalise, this trend will only accelerate.
Language skills are no longer a "good to have", they’re a business advantage. Whether you’re building a team or growing your own career, speaking a second or third language gives you an edge in a market where connection and clarity are everything. If you're ready to take your hiring or your next career step multilingual, our team at Euro London is here to help.
